The Danish Best Seller group is now established in France with its men's jeanswear concept, the Jack & Jones franchise and its Vera Moda women's jeanswear concept.

The Vera Moda women's fashion franchise has not yet gained a foothold in the French market and has only around 15 shops including 5 franchises. However, conscious that the Vera Moda style is not entirely in line with the southern European market, the group is reworking its product lines in order to suit the needs of a more Mediterranean client base.

Conversely, the Jack and Jones jeanswear franchise has been reasonably successful in France. The group therefore plans to open around 15 shops by the end of the year, in shopping centres as well as in town centres.

But the group does not intend to stop there, and plans to open around 30 Jack & Jones franchises before the end of 2012, with a long-term strategy aiming to open 20 shops a year to reach a total of 300 boutiques within 10 years.